We all have our favourite beauty brands, but what do the experts use?, Australia’s leading online hair care and beauty retailer, asked their leading hairdressers, beauty therapists and makeup artists to uncover the best beauty products that the rest of us don’t know about – yet!

1. Davines NOUNOU Nourishing Illuminating Shampoo & Conditioner
The Davines Haircare range has been around in salons for quite a few years, used predominantly by industry professionals. The NOUNOU Nourishing Illuminating range, in particular, is up there with many of the best ranges in the hair care industry and is now available from

2. L’Oreal Professional Pro Keratin Masque
This is a new product in the L’Oreal Professional range and we’re suckers for anything with keratin in it. We think this will be a cult product very soon, so get it quick!

3. ASAP Super A+ Serum
ASAP pride themselves on their continued research and ingredient updates in both their skincare and mineral makeup products. With popular cleansers and exfoliators, this little miracle product is a genius product to try out.

4. Redken Diamond Oil Shatterproof Shine Intense
There are a few industry leaders when it comes to oil treatments but this diamond is yet to get the ‘hero product’ status it deserves within the Redken range.

5. Skinstitut Glycolic Scrub 14%
With 14% glycolic acid, this scrub is one of the most active cleansers in the skin care market, a must-try for any skincare fanatic.

6. NP Set Pre-Foundation Primer
Over-shadowed by its big brother, the famous Napoleon Perdis Auto Pilot Primer, this little tube works wonders and is also paraben-free.

7. Medik8 Retinol 3 Tr
The Medik8 range is used by beauty therapists in day spas throughout Australia. Their Retinol 3 Tr is a treatment that can be used at home to combat skin-ageing concerns such as wrinkles, lines, folds and a loss of firmness.

8. Cloud Nine Hair Straightener
Like the pros, we love Cloud Nine hair products and their hair straightener is no different. We’ve gone through a lot of straighteners and this gets the job done beautifully.

9. VS Sassoon Venezia 2400 AC Professional Dryer
This baby is hard to beat. One of the most popular hair dryers on the market and for good reason. We’ve been using VS Sassoon dryers for years and they really are the best.

10 L’Oreal Professional SteamPod Hair Treatment And Straightening System
Let’s not confuse this with just a straightener, this styler also treats your hair while styling. It is bulkier and a little bit awkward but the results are better than any other at-home styling product.

What are your favourite underrated beauty products?