Anybody who tells you it’s just for the gym is kidding themselves.
If someone had told me 10 years ago that yoga pants and sneakers would become staples in many a fashionista’s wardrobe, I would have rolled my eyes and walked away in my shiny cargo pants – but boy would I have been wrong!
From leggings to sports bras and tank tops, activewear is one of the biggest and fastest-growing markets. In fact, sales of so-called ‘athleisure’ apparel are set to reach to a whopping $83 billion by 2020.
One might think the fact we’re buying so much more activewear means we’ve become gym junkies, but let’s be honest, we haven’t. What’s changed is that activewear has become so pretty and stylish, it would be a shame to limit wearing it just a few sweaty hours a week.
Thankfully, athleisure is now somewhat acceptable outside of the gym. Amira Jacobson and Kim Stub, founders of Melbourne-based activewear label Talbot Avenue, see proof of this every day, noting “a lot of customers come for their everyday street-style looks”, which is exactly what the duo aimed to have happen when they started the label in 2014.
“We wanted to develop a product for active living that is suitable for all activities, from walking the dog, to a yoga class, to coffee with your girlfriends. Basically something suitable for whatever your day throws at you.”
With activewear being the most comfortable type of clothing ever (except for PJs, maybe), it’s no surprise we want to wear it as much as possible. You can thank us later for these ingenious ways to get away with wearing it…
1. Denim shirt
A denim shirt can easily take your outfit from gym to job. “A look we’ve been rocking around the office at the moment is our Elysian leggings paired with our Maraki tank, a slouchy denim shirt, a black fedora and a pair of high-top sneakers. Effortlessly cool,” says Jacobson.
2. Oversized sweater
Make like Gigi and pair an oversized sweater with your yoga pants for a laidback look made for lazy Sunday afternoons. A loose fit at the top perfectly balances tight pants.
3. Sports bra
Sports bras are having a major moment, and there’s nothing wrong with showing them off under a semi-transparent shirt. For a night-time look, Stub recommends wearing your fave sports bra under a muscle tank and pairing the look with denim jeans.
4. Go monochrome
If you want your activewear to look less sporty and more casual, avoid bright colours and prints. “Grey, navy, nude, black and white can easily be styled on a day outside of the gym,” says Jacobson.
5. High heels
Step into pumps for instant glam – you’ll be surprised what a difference a pair of heels makes. Not as comfortable as sneakers, but très chic.
6. Chequered shirt
For the Talbot designer duo, activewear is all about “allowing the wearer to go their own way with it”. Try tying a chequered shirt around your waist – it will instantly lift your activewear outfit.
7. White sneakers
If you don’t own a pair of basic white sneakers, go get some, as they literally go with everything and add a subtle sporty vibe to any outfit.
Images via pinterest.com and talbotavenue.com.
Comment: Do you disagree with us – should activewear only be worn when working out?