Honesty Experiment: The Lost Wallets

27/07/2011 7485 Views Comment Posted by Editor
Description Are Australians honest?.

What would you do if you found a wallet in the street?
The team at NAB prepared a number of identical wallets with the same business card enclosed and set up the owner's business on the same street.

We then 'lost' the wallets on the footpath down the road to test whether Australians would go out of their way to help someone they don't even know. Then to really test people, we changed the owner's occupation and upped the amount of cash in the wallet.
 
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Tags: ad advertising Australia bank cards cards cards commercial credit drop Experiments fair honest Honesty Honesty LOST NAB national television TV TVC Value Value Wallet Wallet
 
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