americanapparelymannequins

American Apparel mannequins in New York have been stopping passers-by in their tracks thanks to their more ‘natural’ appearance.

Yep, the mannequins are sporting pubic hair. And it’s been a few weeks since Ms. Mannequin has had a waxing appointment too.

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The mannequins in American Apparel’s Valentine’s Day-themed windows in their Lower East Side store are showing off something we haven’t seen on mannequins before – generous 1970’s-style pubic hair under their sheer white lingerie.

“American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration,” the company said in a statement to Elle.com.

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“We created it to invite passerbys to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form.

“So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”

Publicity stunt, sure, but is it cool or confronting? What do you think of the American Apparel mannequins?