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Time to ditch diet drinks for good.

A new British study has found a distressing link between the consumption of sugar, especially artificial sweeteners, and reduced fertility rates.

In the study, 524 women undergoing IVF treatment and their eating and drinking habits were examined.

The results showed that those who regularly consumed soft drinks and sweetened coffee had poorer quality eggs and embryos in comparison to their healthier counterparts, thereby reducing their chances of getting pregnant.

According to British Fertility Society professor, Adam Balen, “these findings are highly significant to our population. There should be more scrutiny of food additives and better information available to the public and, in particular, those wishing to conceive.”

However, it’s possible the lower fertility rates in the study might be linked to the higher body weights of the women consuming the highest amounts of sugar, rather than the sweeteners themselves.

Moreover, as this study only focused on IVF patients, there is currently no evidence to support artificial sweeteners and sugar posing an infertility risk in women who don’t suffer from reproductive issues.

However, eating too much sugar has long been linked to hormonal imbalances, heart disease, and a breakdown of collagen (responsible for keeping us looking young), so it’s best consumed in moderation, which can be quite hard, as sugar is hidden in a lot of seemingly healthy foods.

The silver lining of this new study? Scientists couldn’t find any link between unsweetened coffee and infertility, so at least that’s something.

Comment: Did you try to avoid sugars when you were trying to conceive?