H&M, store, retail

“We are happy to announce that we will open our first H&M store in Australia, in 2014! Stay tuned for more details.” Swedish fashion company H&M finally opened its Melbourne doors last night after send out that proclamation to all their Facebook and Twitter almost six months ago.

The second biggest retailer in the world will officially open its doors to the public on Saturday morning at 10am. But last night, H&M threw one heck of a shopping party! Check out the pics here.

The premises of the retail giant is Melbourne’s grand GPO building in Bourke Street. The 5000 square metre floorplan houses three levels of men, women and children’s clothing, homewares and accessories.

H&M head of design Ann-Sofie Johansson said the Swedish fashion outlet had been in operation since 1987 but opening their first Australian store was a significant milestone.

“We want to be exciting, fresh and really give something special for our fans and we think we have achieved it here,” she said.

H&M chief executive Karl-Johan Persson said: “In any market we go into we take it step by step, we have a huge respect for Australia even though we are successful in all the markets we have entered into so far, it’s a new set up for us, a fantastic new store and I think it will be successful, and if it is, well, we are already now looking for stores in Sydney, Perth, Adelaide, Brisbane and some other cities.”

Will you be heading to Australia’s first H&M store?