Beyoncé and Jay Z have decided to go vegan for the 22 days leading up to Christmas.

The couple started the diet challenge this week, inspired by a vegan friend.


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“On December 3, one day before my 44th birthday, I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!” Jay Z wrote on his Life + Times website.

“This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on me than I thought.”


Beyoncé posted a photo of day one of their vegan challenge on Instagram, which included:

Breakfast: Vanilla chia pudding with berries
Lunch: Red cabbage and green apple sesame slaw with 1 cup steamed, cubed sweet potato
Afternoon snack: 1/4 cup hemp hummus with fresh vegetables
Dinner: Black bean and quinoa salad with cumin dressing
Dessert: Dark chocolate

“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day,” Jay Z continued.

And why 22 days? “Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,” wrote Jay Z.

Their vegan friend Marc Borges is founder of the 22 Days nutrition program, whose aim is to promote “optimum wellness through conscious nutrition.”

Could you go vegan for 22 days?