summer, swimwear, swimwear designer, australian fashion designers

From whimsical paintings and large-scale drawings to swimwear design, Perth’s Sara Winfield is one to watch. Here, the emerging artist-turned-swimwear-designer (pictured below), who founded her eponymous swimwear label this year, shares her design inspiration and summer swimwear tips with SHESAID readers, see below.

summer, swimwear, swimwear designer, australian fashion designers

But first, some background: modern and sophisticated with illustrative prints as its signature, the Sara Winfield label is aimed at striking a balance between creative art and classical and considered design and minimalism.

Entranced with line and colour in her art works, and renowned for her pastel-hued, fantastical beings, Sara is a young gun Australian fashion designer who’s been fortunate and talented enough to combine her two great loves of art and fashion design.

Related: Check out 6 UP-AND-COMING AUSTRALIAN DESIGNERS here or Julie Grbac’s Fashionable Life in New York

Since founding her art label in 2012, Sara’s held two solo exhibitions, a joint show with artist Anya Brock, received a commission at 140Perth and created artwork for model and interiors blogger Rebecca Judd.

Sara Winfield’s swimwear is available via the label’s e-boutique and select stockists nationally. Visit for more information.
In addition, Sara’s artworks and prints are available through commission or her online store – – with exhibitions planned for late 2014.

What’s your greatest love: art or fashion? Easy answer: art!

Who is your core customer? My core customer for both art and swimwear are generally people interested in design-based products who want something that makes a statement and is current.

What sets your swimwear apart? From first impressions, definitely the original, placement printing on my swimwear. But the process of creating those prints comes from a design process which I feel some labels avoid. I prefer to create a story of prints rather than just using stripes because they sell.

What should a customer look for in a good swimwear fit? A well-fitted swimsuit or bikini should make you want to ask someone for their opinion, not hide behind the change room door! It should make you feel confident, sexy and accentuate your assets.

Which body shapes are best suited to your latest swimwear styles? A small-busted girl! Being my debut collection (pictured below), I didn’t delve too far into swimwear that doubles as a booster, sucker, lose-10kg-underwear set! So, the tops are more suited to those with an A-C cup. I am definitely looking into styles that suit more shapes next season.

What’s best about designing swimwear? Definitely, getting your samples back. Working away on a laptop for hours upon end is so worthwhile when you get a physical product back in your hands. It just makes you think: “I made this!” – which is an awesome feeling.

What’s hardest? This first year has been hard because I’ve had to learn so much by myself. The actual designing of swimwear I find very simple! I could do four collections a year if it weren’t for all the “business” side of things!

What inspires you? My biggest inspiration is the outdoors. Natural things like plants, animals and landscapes. My mum always said that “nature always gets it right.”  Other than that, I create a lot of mood boards – colour is very important to me!

What other swimwear brands or designers do you admire? Obviously, Zimmermann, because both their swimwear and ready-to-wear are just incredible! I love Isabel Marant too, because who doesn’t? And ACACIA Swimwear because they’re so humble and sweet, yet amazing businesswomen!

What’s your burning ambition? I have given up trying to work out what “the end goal is.” I already know my mind is a busy place and I move on from projects or ideas quickly.

What are you currently working on? My spring/summer 2015 swim collection! Also, an exhibition of 20 or so paintings and dealing with a 10-week-old kelpie puppy.

summer, swimwear, swimwear designer, australian fashion designers