Celebrity hairstylist and hair director for Sass & Bide Renya Xydis created the perfect ponytail for the Sass & Bide Spring/Summer 2014 FREETOWN show at New York Fashion Week.

“With such strong, structured and detailed looks from Sass & Bide designers Sarah-Jane Clarke and Heidi Middleton, a sleek, modern ponytail is the only option to complement the shapes,” Renya said.


"[…] and Bide creators Sarah-Jane Clarke and Heidi Middleton are once again partnering..."

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“The centre part keeps it fresh while the length is secured with horizontal barrettes – it’s a hint of uptown girl polish that still maintains the Sass & Bide signature edge.”

Here’s how Renya created the hairstyle in 4 easy steps.

1. Renya treated each model’s hair to an application of Wella Professionals Ocean Spritz at the roots, blow-drying it out to give the style texture and grip.

2. Next, hair was blow-dried smooth and parted in the centre for a sharp, precise result.

3. Hair was then smoothed with a brush and secured at the nape of the neck with horizontal barrettes. A mist of Wella System Professional Perfect Hold Hairspray was applied to lock the look into place.

4. To complete the look with a finishing shine, a final touch of Wella System Professional Luxe Oil was applied from the mid-lengths to the roost to complete the look with a clean, modern edge.

What do you think of Sass & Bide’s modern twist on the classic ponytail?