How To Get Runway Lashes

Ever wanted to get long, luscious runway lashes at home? SHESAID has enlisted the help of makeup artist, Helen Dowsley, who has created beauty looks for celebrities and reality shows around the world. Some key faces Helen has worked on include Jennifer Hawkins, Ruby Rose, Michael Buble, Jackie O, Kate Ritchie and even Ed Sheeran.

Most recently, Helen Dowsley is the chief makeup artist for The Bachelorette and Celebrity Apprentice Australia.

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How can women get runway-ready lashes at home? 

False lashes are key here! I would apply the Helen Dowsley Lashes ‘Natural’ Lash. Cut it to the eye to fit, and then cut it in half to make application easier.

My hot tip? If you apply under your natural lash, it saves time and gives a nice natural lift to your own lash. This ultimately thickens and lengthens your lashes in quick, easy steps.

How To Get Runway Lashes

How do women choose the right lashes for them off the shelf? 

The first thing to ask yourself is whether you would like a natural look or do you want to make a statement? For a day look, choose something simpler that thickens your natural lashes such as my ‘New Loves’ lashes, which open your eyes when applied. For evening, or to make a more almond-shaped eye, try the Helen Dowsley ‘Favourites’, which have a built-in eyeliner and will hide a hooded eye in seconds.

What is the benefit of ethically sourced lashes over non-ethically sourced ones? 

I didn’t originally go looking for ‘ethical products’ when travelling to find my lashes and I didn’t like some of the things I saw. Being a woman and an animal lover, I want to protect and empower rather than take advantage and I believe everyone should be more mindful about where our beauty products – and all things we consumer – come from.

How To Get Runway Lashes

What lashes do the contestants on Celebrity Apprentice love? 

It depends on the day, however the ‘New Loves’ are always the go to lash. Teagan Martin (Miss Universe Australia) wears anything from a ‘Natural’ lash to a ‘Funtimes’ lash. Sophie Monk looks great with my ‘Favourites’ and ‘Flirt’ underneath. If I’m really smoking the eye up, I’ll apply ‘Smokey’ and to give a more separated look, I’ll layer ‘Fablash’ over the top.

What is the trick to making blue eyes pop? 

Think of the colour wheel when you did art at school. To make blue eyes pop, oranges and browns in warm tones are best. Opposites attract!

What is the trick to making brown eyes pop? 

As above, purples and pinks make brown eyes really pop!

How can women make their lipstick last? 

The stronger the pigment, the better lasting on the lips but the more drying it can be. Prep your lips prior – when brushing your teeth in the morning, lightly brush your lips to take away dead cells. Apply a lip balm (Perry’s Lemon Myrtle is the best) and then apply lip liner all over your lip. Apply your lipstick, tear tissue in half and lay over the lips, before applying translucent powder over this with a brush. Removing the tissue, this will make colour really last all night.

How To Get Runway Lashes

What is The Bachelorette Sam Frost’s favourite makeup look and how can we copy it? 

I love Sammi and it is an absolute delight to have her in my chair! Sammi does the natural look really well and the ‘Rose Ceremony’ look even better! Sammi loves my ‘In Love’ lash and I always apply these daily, for both day and evening. In the evening, I would also apply ‘Flirt’ under the lash. Let’s face it, every girl loves a bit of drama and so Sammi’s evening look is always a hit.

To copy it, apply your foundation as you would normally apply your base. Highlight under your eyes and down your T-zone. Use blush to contour your cheeks and then apply a black gel inner-eye liner on the top and bottom lash lines. Colour in your brow using a similar colour-way to your natural brow, and apply your lipstick in a natural colour (the same colour as your mouth, not always ‘nude’) in the method explained above. Voila! Simple, sexy Sammi beauty.

Through her work as a makeup artist, Helen Dowsley saw a niche for an ethically-sourced faux lash product and created the incomparable Helen Dowsley Lashes. Easy to apply and created with light-weight, hand-made synthetic fibre, Helen Dowsley Lashes are available in 14 styles, while individual lashes are also available in short, medium or long lengths.