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The hair at the S/S 2012 DKNY show at New York Fashion Week was a pretty, contemporary take on New York glamour with a young and fresh finish, inspired by Hamptons chic.

Here’s how Eugene Souleiman, Global Creative Director for Wella Professionals created the look in 4 easy steps:


1. Start with freshly washed and conditioned hair using Wella Professionals Enrich Shampoo and Conditioner for Volume. At the show, Eugene and his team added extensions, but when working with natural hair, roughly blow dry the hair to create volume and body.


2. Spray Wella Professionals, Ocean Spritz, Beach Texture Spray on to dry hair, then wind into a low bun and pin in place, using the hair as a roller by winding the hair back on its self.


3. Apply heat from a hair dryer with a diffuser to the hair, make sure it’s thoroughly dry, and then change the setting to cool to ‘set’ the hair.


4. Once the hair is cool, remove the pins from the hair to release the bun, and run your fingers through the hair to break it up a little and create some texture. The finished look should have a slightly ‘raw’ feel to it.


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