It is hard to make good performance in the absence of objectives. The greatest challenge of this fast changing business world is to bring to the lime light the effective management to the enchanting and creative advertising process in such a way and to such an extend that is possible to provide both stimulation and direction to the stimulating efforts.

The process of identifying setting and implementing advertising goals and objectives are the main functions of the management .The goals and objectives aims to increase the use of products, increase the frequency of use, increase the variety of use to turn a disadvantage into an advantage and so on.

Quite often advertising campaigns are developed to introduce and support promotional programmes. Variety models are being used for the purpose of demonstration. Every organization has only a minor role in marketing of their products. They can only plan and design activities but it can be formatted to a structure only with the help of professional model agencies. Sometimes it is not the plans but the real actions that matters. So how the models and modeling agencies act is a crucial factor. So every organization should be cautious while choosing the people to act for them, especially models.