city life, generation y, hipster, lifestyle, urban, yuccie

How many hipster cafes are in your neighborhood? If you have to start counting, this is proof that the hipsters have become mainstream, which is quite ironic considering that the original hipsters were rebelling against exactly that.

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The long-bearded, flannel shirt wearing, cold drip coffee drinking crowd is now all grown-up and faced with questions like: “which suburb has good schools for my kid” instead of “which vintage pair of brogues should I wear today.” This is why there’s a new crowd in town: The Young Urban Creatives, or Yuccies.

One of the best definitions for Yuccies I’ve seen is this one by Daily Mail editor Caroline McGuire: “[Yuccies] aspire to be as creative and cool as a hipster, but they also want to have the income and life of luxury that comes with being a yuppie”.

It all makes sense if you think about the ever rising real estate prices and difficulty to find a decent paying job even when you’ve got several degrees and years of work experience listed in your CV. Generation Y would love to live a creative and independent life, but they realize that creativity alone won’t pay your bills, unless you know a thing or two about building your own business.

Every day, I hear another success story of a 20-something Yuccie who couldn’t find a job/was frustrated at their office job and is now making a fortune by selling soy candles/Nutella milkshakes/Instagram printers or whatever else it is that hadn’t been done before (the success of candles never ceases to amaze me).

9-5 days are no longer the norm thanks to Yuccies working from home or shared office spaces, and having a professional social media presence is mandatory. Paying for marketing? No way, just post it on your blog/tumblr/vlog, or better, use a CMS to schedule your marketing content strategically planned by your social media intern.

If you know what a CMS is, chances are you’re a yuccie yourself (in case you were wondering: it’s a content management system which lets you upload social media content in advance and posts it whenever you want). Other signs that you’re a yuccie include but are not limited to:

  • You carry around an inspiration book full of quotes and affirmations.
  • You start your day by meditating.
  • You get your organic lunches from food trucks.
  • You buy stuff on Etsy.
  • You have at least one (hanging) pot of succulents at home.

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