Inspirational Women: Lara Bingle

Each week, SHESAID features an inspiring woman who has been kind enough to share her story with our readers. She might be a leader in her chosen field, someone still on their own path striving to make a difference or simply someone with a remarkable story to tell. These women contribute their own knowledge, expertise and life lessons in order to truly inspire others.

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Name and role:

Lara Bingle, founder and CEO of The Base.

What do you do on a day-to-day basis?

I travel so much. I often say that I feel like I’m everywhere but nowhere. The Base for me is a 6am to midnight kind of commitment.

How/when did you know you wanted to do this as a career?

I was always so fascinated by beauty – hair stylists, makeup artists – I got to work with so many talented inspiring people on shoots that it felt like a natural progression to create something like The Base.

Where do you find your inspiration?

Everything! I never know who or what will inspire a great idea, so I try to be truly engaged in the world around me. 

Did you have a mentor? Who/what helped you to get your career off the ground?

Visionary, self-made women with inspirational careers (like Natalie Massenet, Victoria Beckham and Oprah). 

What are your goals for the future?


What advice would you give to someone wanting to follow the same path as you?

My advice would be – start now!