You’ve probably heard about the hydraluron series before. So far there are 3 miracle products in the line created by Indeed Labs: a moisture serum, a moisture mask, and a jelly moisturiser. All provide easy ways to achieve softer, smoother skin.

We speak to the woman behind the mind of Indeed Labs, Dia Foley, who has created some of the most nourishing products which tackle common skincare problems at any age.

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How important is Hydraluron in a daily skincare routine? 

There are a few key ingredients in cosmetics that truly help affect the appearance of our  skin. One of those ingredients is hyaluronic acid. It not only helps to increase skin moisture after just one application, it also acts like a sponge attracting  moisture. So it also boosts the performance of your topical moisturizer. Most consumers don’t realise that hyaluronic acid comes in a varying degrees of quality. At Indeed, we always provide the best quality of ingredients as well as the highest level of actives.

If one of our SHESAID readers could only purchase one product from Indeed Labs, what should it be – and why? 

It’s like favoring a child, it’s  impossible.. since Indeed is not set up like a traditional regime brand, and we develop our products to address individual skincare concerns, every person’s needs are unique. However as I travel across the globe, everyone (woman and man) I meet mostly suffers from dehydrated skin. So I always recommend our hydraluron skin series, these are essential hydrating products that are great for all skin types.

Insider Tip: Always use the hydraluron moisture serum  first before all other products.

Do you have any insider tips on how to best care for your skin? 

Exfoliate at least once a week. It will help smooth out your skin and allow your products to penetrate better. 

Insider Tip: Before bed, face-washing is never optional.

If you skip this step your skin can’t perform its restorative processes during the night, which ages your facial skin over time. I keep my serums next to my toothbrush so I never forget to apply!

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What are some common misconceptions that women have about their skincare? 

One of the reasons we were inspired to create Indeed Labs was to let women know that fancy jars and gold spoons don’t mean better skincare results! Quality of ingredients and good formulas with high actives gives you results, and at the end of the day that’s what matters!

The other point I really want to stress is that if we want to see results we must commit to using our products consistently! You didn’t get that wrinkle in one day so using products for a few weeks isn’t going to give your skin a chance to see results.

Could you let our readers know of any new and exciting things that are in works for Indeed Labs? 

We are always searching for new products! As I mentioned earlier, we build on brand on finding products that answer our consumers concerns. We are super excited about our line-up for 2015! You won’t be disappointed!