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Introducing The Emergency Bra! Would You Use It?

A Ukrainian scientist has created the world’s first bra that converts to a gas mask in case of an emergency, with the catch cry: Be Safe, Be Sexy!

Dr Elena Bodnar’s Emergency Bra seperates into two respiratory face masks by converting the shoulder straps into straps that go around the head. The bra then acts as an air filter to protect against polluted air in case of a terrorist attack or natural disaster.


“It is important to understand that the Emergency Bra is first and foremost a beautiful piece of lingerie,” writes Dr Bodnar on her website. The bra comes in a fetching red and if you’re interested in stocking up is available in sizes 32B to 40C for $US29.95 at ebbra.com. Dr Bodnar says cup sizes do not affect the level of protection.

Dr Bodnar invented the bra-mask after studying the 1986 Chernobyl nuclear power plant disaster in Ukraine. “The Emergency Bra is an example of a public risk management tool that can provide a person with a critical time window that might be sufficient to escape from life threatening environments,” claims the website.

What do you think? Kooky idea or perhaps useful? Would you wear the Emergency Bra?