Skin Republic, face mask, wrinkles, skincare, smartphones, technology

In the UK, the average women checks her smartphone 150 times a day. If you’re like one of these millions of women chances are you’ve started to notice a strange crease forming around your neck. Say hello to tech neck, the latest aging problem for the tech-infatuated generation.

Dermatologists say that constant neck bending to look at screens is leading to sagging skin, dropping jowls and a distinct crease above the clavicle, a condition they have dubbed ‘tech neck’.

“The problem of wrinkles and sagging of the jowls and neck used to begin in late middle age but, in the last 10 years, because of tech neck, it has become a problem for a generation of younger women,” Dr Christopher Rowland Payne, a consultant dermatologist at The London Clinic, said.

The tech neck phenomenon might have drawn our attention to the neck and décolletage but this has long been one of the most vulnerable areas to ageing. The cause of its vulnerability is three tiered: sagging muscles, sensitive skin (second only to our eyelids) and gravity. Known as the Y-Zone, this area is made up the lower face, neck, throat and upper chest.

“As we age, the major muscles running down both sides of the neck become less taut and, because they don’t sit along a bone like most muscles, they loosen easily. They also become more fibrous, and the fact that there’s little fatty tissue in the neck to cushion and disguise this change in texture we start to see a turkey-neck effect.” says plastic and reconstructive surgeon Dr Marko Lens.

With a mere 32 per cent of women using neck and décolletage treatments it’s no wonder that this area is becoming increasingly quick to reveal our true age. Traditional advice tell us to use our face cream on our neck and décolletage however facial creams are of little help with this vulnerable area requiring a more specialised approach.

The Skin Republic Neck + Décolletage Repair uses the latest advances in cloth mask technology to create a mask specifically designed to target the neck and décolletage. Containing potent anti-agers Collagen, CoQ10 and Vitamin E to boost moisture and restore firmness. Mulberry and Liquorice help to lighten dark spots and freckles caused by sun damage.

This cloth mask has been designed to comfortably fit your neck and décolletage. Unlike traditional creams a cloth mask adheres to the skin providing a continuous and concentrated dose of serum making it more effective in improving the tone and texture of the skin.