Seems there’s no limit to what people will pay to look like King Kylie.

In case you recently crawled into a cave and abandoned your phone, you probably know Kylie Jenner has had a beauty line in the works for a while now.

Answering fans’ demands to replicate her OTT lip look, this week Jenner released her much awaited Lip Kit By Kylie, a set of a matte liquid lipstick and lip liner sold in three neutral shades; Dolce K, Candy K, and True Brown K, which Jenner says her followers can use to recreate her larger-than-life pout.

That kit sold out within just thirty seconds of being made available to the public, sending many fans into a craze on bidding sites like eBay where savvy buyers were reselling them for several times the retail price of $29.

And it’s safe to say that bidding war has reached epic proportions with a single Lip Kit By Kylie reaching $14,900 this Tuesday, with a whopping 92 bids placed on it.

Now, I love a celeb beauty product as much as the next person, but is it just me, or has the world officially lost its shit over the Kardashian/Jenners?


Or perhaps we could all do with a lesson in marketing from arguably the new queen of social media, KJ, who’s been taunting fans for weeks on her Instagram with teasers of the upcoming kit, using the hashtag #KylieLipKit, and despite constant criticism over her inflated pout, has managed to convince several hundred thousand of us that we need to replicate her look.

So what if you missed out on a highly coveted lip kit and don’t have a cool $15k to drop on a single beauty product? Thankfully for the rest of us, Jenner is keeping would-be customers updated on the next product drop with a new Instagram page for the product, @lipkitbykylie.

I’d like to say I’m not following it and that there are more important things in life than glossy lips, but I have to admit, when the next release comes, I’ll have my mouse-clicking finger at the ready. After all, if someone thinks it’s worth $15,000, it’s gotta be good.

Comment: Did you manage to get your hands on a Kylie Jenner lip kit?