lunchtime facelift, non-invasive procedure, celebrity beauty

What do A-list powerbrokers Gwyneth Paltrow, Demi Moore, Oprah and Linda Evangelista have in common?

RELATED: Gwyneth Paltrow Loves It… So What Is Thermage

They’re all very beautiful women with gorgeous, glowing skin who are said to be devoted fans of Thermage; a new non-invasive, radiofrequency procedure that allegedly smoothes, tightens and contours the skin for a noticeably younger look.

Dubbed “the lunchtime facelift” by Oprah, Thermage is much loved by celebrities because there’s no recovery time and the anti-aging procedure can be used to tighten skin on the eyes, face, neck, arms, stomach, thighs, knees and more. Gwyneth Paltrow (pictured) even reportedly recently told Harper’s Bazaar that while painful, Thermage took five years off her face.

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But here’s the catch ladies, the “the lunchtime facelift” sure ain’t cheap; costs vary, depending on the actual size of the area to be treated – as well as the individual clinic performing the treatment – but it will generally set you back from $1500-$3000.

Ouch. An A-lister’s salary would certainly help with this latest non-surgical, anti-aging procedure! So, is “the lunchtime facelift” actually worth the hefty cost? Kaye Scott, Co-Founder of The Clinic, Bondi Junction, says a resounding “yes.” The former registered general and psychiatric nurse, who went on to recognise a niche market for laser treatments, says women adore the treatment and many come back for more.

“As you age, the collagen in your skin breaks down, resulting in wrinkles and sagging skin. Thermage uses radiofrequency to safely heat the deep layers of the skin, stimulating your own collagen and promoting new collagen,” Ms Scott says.

“There have been several clinical studies and trials to prove Thermage does work. From our own personal experience, we have had the same clients who repeat the same procedure on an annual basis.”

A word of warning, ladies: Thermage, like all non-invasive procedures, is not without dangers. Risks associated with “the lunchtime facelift” include overheating of the skin, which can cause a breakdown in tissue, and it can be painful. It’s vital you talk to your Thermage practitioner about what to expect before you schedule a procedure.

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However, Ms Scott says Thermage is so safe, she’s not seen a single side-effect in the more than five years in which her clinic has been practising the procedure. What’s more, Thermage is suited to all skin types, but would most benefit women aged 35-65, she says.

Since 2002, more than one million procedures have been performed on people with varying skin types and ages. In addition, about 2200 dermatologists, plastic surgeons and cosmetic physicians use Thermage worldwide.

What do you think? Would you pay that much for “the lunchtime facelift” if it took years off your face?

Images via imgkid.com