skincare, L'Oreal, 3D skin, animal testing

In a move that literally screams science fiction, L’Oreal Paris has announced plans to harvest 3D skin for testing. We’re no strangers to the cruel effects of cosmetic testing on animals, so this bold move by L’Oreal is very welcome.

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Although the company already utilises the skills of 60 scientists in Lyon to produce 100,000 skin samples per year, the samples are grown from donations from French plastic surgeon patients that are used to test anti-ageing moisturisers and are also sold to other beauty and pharmaceutical companies.

But this isn’t enough for L’Oreal whose latest partnerships will help speed up the production of skin samples for their usage. L’Oreal’s Global vice president Guive Balooch said of the brand’s move: “We’re the first beauty company Organovo has worked with.”

A San-Diego based company, Organavo, will help drive L’Oreal into the future with their exclusive deal. Proving the future is now, L’Oreal is leading the way in a beauty revolution that will change the way cosmetics are produced. This move will also provide the French cosmetics company with exclusive rights to 3D skin for testing on their non-prescriptive skincare ranges.

But what’s so good about 3D skin for testing?

This is the first safe method of cosmetic testing the world has ever seen. The Organavo company has methods of precisely replicating human skin, which means all their products effectiveness will be proven.

Women across the globe are constantly falling victim to beauty products that say they do one thing, but are actually over-priced lies. This new testing will help instill confidence in buyers, so you know that the products you’re purchasing are worthwhile.

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Here are some of our favourite L’Oreal products:

  • True Match Super-Blendable Makeup SPF17 Suscreen.
  • This product works wonders on normal to oily skin with a fluid, silky feel that blends superbly and sets in a natural matte.
  • Revitalift Daily Re-Volumising Moisturiser.
  • This lightly-scented moisturiser has a beautiful perfume small and helps to naturally plump the skin.

Image source: Kristianscience.com