L’Oréal will soon launch Makeup Genius, an app that allows you to try on 300 colour cosmetics from its virtual shelves by turning your iPhone into a mirror, according to Women’s Wear Daily. It basically uses a snapshot of your face and can apply your selected shadow, rouge or lipstick in all the right places by recognising the difference between the skin on your eyes, lips and face. It works on all ethnicities, allows for 400 lighting situations, and you can tilt your face backwards and forwards as if you’re looking in a mirror.
This allows you to try before you buy. Up until now, it’s only when you get home and test your colour wares that you’ll find out if you suit a colour or not.
WWD says in the US, beauty stores will be installing L’Oréal’s Makeup Genius app on what they’re calling digital terminals, so you can try the app before you download that, too. The price is yet to be confirmed but we think it’s worth the investment.