When you’re in your 40’s, you might be stuck in the same makeup rut since your 20’s. Thick eyeliner, the same heavy foundation, and it’s not doing you any favours. It’s time to rethink your makeup routine and take a few years off at the same time. Read on for our essential makeup tips for women in their 40’s.

Fill in your brows
Over-plucking your eyebrows in your younger days may have left you with thin, sparse brows, which can age you. Take the time to fill in your eyebrows, as they provide the frame to your face.

We loveClinique Superfine Liner for Brows, which is exactly what it says: an ultra-thin pencil in natural blondes and browns, so you can naturally fill in your brows exactly where you need to.


Use a tinted moisturiser
Avoid heavy foundations which can settle into wrinkles and make your skin look tired. Instead, choose a light, tinted moisturiser, which provides enough coverage and provides hydration, giving your skin a healthy glow.

We love: Youngblood Mineral Cosmetics Mineral Radiance Moisture Tint, cruelty-free and free of nasties, there’s a colour for everybody and it doesn’t feel like you’re wearing anything. It leaves you with a healthy, all-day glow.


Cream blush
Cream blush will not just add a natural radiance to your skin, it will also give your skin a boost of hydration, as it is a lot more moisturising than powder blush and is recommended for women over 40.

We love: Bobbi Brown Pot Rouge for Lips and Cheeks is a multi-purpose cream tint that looks super bright in the pot but applies sheer, a must-have for your purse.


Avoid bright eye shadows
Bright eye shadows might be fun, but they age the entire face. Stick to luminous, neutral colours like taupe, honey and grey. Sweeping a pale brown or soft grey eye shadow across your eyelids will make you look young and fresh.

We love: Stila Eye Shadow in Kitten, a cult favourite for its universally-flattering champagne hue, which brighten the eyes and takes you from day to night.


Wear a creamy lipstick or sheer lipgloss (and always start with lip balm)
We’re going to say this again: always start by applying lip balm to your lips before your lipstick or lipgloss. You’ll moisturise the fine lines around the lips, and create a hydrating foundation for your lip colour. Matte lipsticks will make your lips appear smaller and accentuate the fine lines around your lips, whereas creamy lipsticks and sheer glosses make lips appear plumper. And avoid dark colours, as they’ll make your lips appear smaller too.

We love: Dior Addict Gloss, a luxurious gloss with just enough shine to make lips kissable, but not sticky or sparkly like many lip glosses.


Avoid too much eyeliner
You may have loved wearing a lot of eyeliner years ago, but it’s time to leave that in the past. Wearing too much eyeliner will make your eyes appear smaller and age you. Instead, apply a thin line of eyeliner along the outer corners of your lash lines, and smudge any harsh lines.

What are your favourite makeup  tips and products when you’re in your 40’s?