Love, Love Has No Labels, Campaign, Equality, X-Ray, Relationships

“My heart doesn’t see race. Love has no age limit. We all have different religions, but we have universal love as well.”

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These are some of the powerful messages delivered in a new campaign by the Ad Council that aims to draw attention to “implicit bias” and forces us to look beyond superficial qualities.

The 3-minute video for ‘Love Has No Labels’ sees significant others including friends, lovers and siblings, pose behind a giant x-ray machine in Santa Monica, California. The audience then watches on as skeleton’s dance, embrace and kiss, before each pair walks out in front of the screen to reveal their identity and differences to the crowd.

Some of the couples are gay, some have different races and others are of different religions and age. Throughout the video the audience’s reaction is also captured and shows humanity at its best as they celebrate each pair’s diversity. At one point in the video a male couple and their son walk out onto the stage, saying: “Our family is no less than any other family.” The response from the audience is heart-warming as they applaud and cheer.

“Many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability,” says the video’s YouTube description.

“This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice – called ‘implicit bias’ – has profound implications for how we view and interact with others who are different from us,” it continues.

“The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”

The video – which was was uploaded on Monday – has since gone viral with over 11 million views and hundreds of thousands of shares.