When we wanted to talk about the latest fashion trends and beauty must-haves with an expert, we knew the perfect girl for the job. Meet Shannon Harris, a.k.a. Shaaanxo, one of YouTube’s most-watched beauty and fashion gurus. With over 400,000 subscribers, this blonde bombshell, who hails from New Zealand, shares her favourite latest fashion trends and gives us some insight into what it takes to be a YouTube style star.

In your vlogs, you always look totally gorgeous. If you had to sum up your style in one sentence, what would it be?
Why thank you! I would say my style is always changing, but it’s simple and girly most of the time.


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What are you loving, fashion-wise, for the winter of 2013?
Infinity/loop scarves! So boring, I know, but I love the way they look. Bright ones (I have a bright coral one) really amp up my boring winter outfits. I usually stick to black skinny jeans and a cute jumper.

When the seasons change, a lot of women decide that it’s time to make a hairstyle change. Your long blonde locks are very pretty, but have you ever rocked a different look? Maybe even one you ended up regretting?
I used to have brown hair, ombre hair, and the one I regret – half-red and half-brown hair. The whole “underneath one colour, and on top another colour” kind of deal. It was awful! I want to go bright Rihanna Red one day, though!

Okay, imagine that you’re going on a ski trip during the coldest week of winter. You can only bring three beauty products. What are your three winter survival beauty must-haves?
I would bring Trilogy Rosehip Oil to hydrate my skin – it’s a lifesaver when my skin looks and feels dull and dry. I would also bring my lip balm – I love Maybelline Baby Lips and Nivea Lip Butters…they’re super hydrating and smell awesome. And mascara so I could look a fraction better! Its a beauty must-have for all seasons, of course.

What advice do you have any advice for aspiring YouTube style and beauty gurus?
Be yourself and don’t give up. Your own personality will bring you out from amongst the crowd. Don’t expect your views to blow up in a week, month, or even a year. Persistence is key! I went for months without more than 50 people watching me. And lastly, only do it if you have the passion for it! Seems silly I know – but if your heart and soul is with the topic you are talking about, people will see that and connect with you!

Would you take Shannon’s advice and take a stab at YouTube glory? Tell us in the comments!

Image: Shaaanxo