“Enough beauty sleep Sydney…it’s time to wake up!” says Sephora, the world’s leading beauty authority. The brand is pleased to announce the official launch of its inaugural Australian flagship store, which will open at Westfield Sydney, located on Pitt St Mall on Friday, December 5.

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The final countdown will see a giant alarm clock installed on the store front on Thursday November 27,  counting down the week before doors finally open to welcome the very first customers in the country.

“It has been a long time coming – especially for our devoted Australian Sephora fans – although we know the wait will be worth it”, Sephora country manager, Fiona Novak,said.

The keenest Sephora customers are expected to line up days ahead of the official opening. The fun factor has always been an essential component of Sephora’s culture, and some very special activities are planned to acknowledge the dedication of its biggest fans.

On Friday 28, Saturday 29 and Sunday 30 November between 11AM and 2PM, Sephora brand ambassadors will be outside the store issuing ‘Sephora Survival Kits’ containing goodies including Sephora eye-shades, mirrors and sunglasses, along with details of an exciting ‘Sephora Sleepover’ competition. This offers four lucky winners and their ‘BFFs’ (Best Friend Forever) an exclusive  and luxurious overnight ‘pamper experience’ and the opportunity to be first in store on opening day.

Launch day festivities will commence at 8am on Friday 5 December. Music, entertainment, giveaways and more will ensure the committed customers will discover that a Sephora queue is quite unlike any other!

Finally – at exactly midday – the countdown clock will hit zero, celebrations will begin and doors to the inaugural Sephora Australia store will open for the very first time!