Talk about wanting some cold, hard cash.
Stacy Pincus of Chicago, Illinois, is suing Starbucks for $5 million as she believes they are overfilling their cold drinks with too much ice and therefore leaving customers with little of the drink they actually paid for.
While the lawsuit may be fickle, it seems Pincus has done the research and can prove the world’s largest coffee chain is overcharging customers for its watered-down refreshments.
According to the 29-year-old’s lawsuit, a Starbucks customer who orders an iced drink receives “just over half the advertised amount, and just over half the amount for which they are paying”.
“In the iced-coffee example,” the lawsuit continues, “a Starbucks customer who orders and pays for a Venti iced coffee, expecting to receive 24 fluid ounces of iced coffee based on Starbucks’ advertisement and marketing, will instead receive only about 14 fluid ounces of iced coffee.”
As well as this, Pincus highlighted the coffee chain is guilty of “negligent representation” since majority of customers fail to understand the fluid-to-ice ratio.
“In essence, Starbucks is advertising the size of its cold-drink cups on its menu, rather than the amount of fluid a customer will receive when they purchase a cold drink – and deceiving its customers in the process.”
Pincus isn’t the first to take offence at Starbucks’ sneaky money-making tactics. Back in March this year, two other consumers filed a similar lawsuit claiming the coffee giant had continually underfilled their lattes by approximately 25 per cent.
However, it seems Starbucks isn’t too fazed by Pincus’ lawsuit. After dealing with one of its biggest PR disasters when it released its annual Christmas cup last year, this ordeal doesn’t appear to be a setback. In a statement released by a representative of the company, the coffee corporation appeared extremely blasé about the situation.
“We are aware of the plaintiff’s claims, which we fully believe to be without merit. Our customers understand and expect that ice is an essential component of any ‘iced’ beverage. If a customer is not satisfied with their beverage preparation, we will gladly remake it.”
Starbucks does have a valid point – how do you make an iced coffee without ice?
Comment: Are you fed up with this too, or should this woman just get over it and take her business elsewhere?