This hidden gem in Melbourne’s trendy St Kilda area is a must for all urban street-wear lovers.

St Kilda is Melbourne’s equivalent to the nonchalant laid back lifestyle of America’s modish Los Angeles with Acland Street being the epicenter for all that is cool for both local and visiting hipsters.

And right between the heralded cake shops, heaving bars overflowing with parched patrons and quirky gift stores sits Fox Maiden.

Newly launched and housing some of Australia’s most celebrated contemporary designers, Fox Maiden’s real strength lies in its crafty selection of international celebrity favourites: Gypsy 05 and Fluxus to name two.

Most excitingly, to complement the vast array of wardrobe essentials, Fox Maiden has launched a collection of its very own. An exclusive men’s and women’s range designed in Australia and made in Colombia, the label prides itself on its particular attention to detail. Comprising of premium fitted t-shirts for men and luxe ultramodern basics for women, the range fits snugly between highlight pieces from around the globe.

Designer Zak Lewski says it’s an inimitable time of year to launch a new fashion store and brand: “Summer is the beginning of new journeys. It made sense for us to launch at the start of Australia’s most anticipated season.”

Fox Maiden is located at Shop 2, 112 Acland Street, St Kilda. PH: 03 9534 1277

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