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Rita Hazan is one of the most sought-after hair colourists in the world, known for setting beauty trends and reinventing celebrities with her vibrant colour work. Rita’s celebrity clients include Jennifer Lopez, Jessica Simpson and Jessica Biel. So what are the hottest colour trends for summer?

Rita predicts ginger strawberry, intense crimson and scarlet hues will be the hottest shades this summer season.

For a bold statement: “The 2012 summer red look is ideal for fashion-forward females looking to make a trans-seasonal statement through the colour of their locks,” says Rita. “Whilst there are many shades of red, deep rubys, electric red and sultry scarlet are the ultimate intense summer colours.

For a more subtle change: “For those after something a little softer, yet still on-trend, a feminine ginger strawberry tone is a pretty solution.”

Red head celebrity icons:

Perpetual summer girl and international style icon, Blake Lively channeled the softer red hue for the northern summer, as did Scarlet Johansson, whilst Rihanna, arguably the trend-setter for the look, continues to wear the bold and fiery look with confidence and flair.

How to style red hair:

To complete your summer look, Rita suggests wearing hair loosely in a
braid, entwining a few braids or a simple-yet-chic messy up-do.



Varying your hair tone lends license to experimenting with new shades of
make-up too; in particular, go a shade darker with your eyebrows and reevaluate
your lipstick and blush colors, opting for neutrals and complimentary tones.

How to maintain hair colour:

Once you have coloured your hair, keep the colour locked in with Sunsilk Co-creations Vibrant Colour Protection by Rita Hazan. Designed for longer lasting colour and healthier hair, Sunsilk Co-creations Vibrant Colour Protection by Rita Hazan seals the cuticle layer to lock in colour molecules for longer. The range also contains an Amnio Shield Technology and UV filter to repair surface damage and rejuvenate the hair fibres, leaving hair in the ultimate condition to transmit brilliant colour.

What’s your favourite hair colour trend of the moment?