Sunglass Hut, the leading premium sunglass retailer, makes a royal statement this fall fashion season with its “Modern Royalty” campaign featuring global brand ambassador, Georgia May Jagger. Sunglass Hut’s campaign spotlights designer and premium sunnies as a modern reinterpretation of the crown, the ultimate power making statement accessory.
As the seasons change and consumers transition their wardrobes, Sunglass Hut’s “Modern Royalty” campaign presents the perfect opportunity for them to complete their new September wardrobe with the latest trending sunglass styles. Shot in Los Angeles by Ellen von Unwerth and styled by Franck Chevalier, the concept is an all-inclusive idea of royalty where today anyone can be a king or queen by adding a dose of opulence and influence via their sunglasses. It’s a new type of crown for a new type of royal.
As rock royalty herself, Georgia May Jagger said:
“I think it’s a fun idea to make sunglasses the modern-day crown. It’s taking everything we know about good old-fashioned royalty and spinning it on its head.”
Modern Royalty sees Georgia alongside Marlon Teixeira sitting for their royal portrait in an embellished throne set against a garden rich with whimsical topiaries. After a few shots, both break from the traditional poses to reveal a fun, dynamic modern royal attitude wearing sunglasses like crown.