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The $2 Text Baby – Lleyton And Bec Announce The Name Of Their Baby

We’ve heard of people doing crazy things for a quick buck, like tattooing corporate logos on their heads, and well, this might even take the cake.

Lleyton and Bec Hewitt announced the name of their newborn baby daughter this morning…by text message to anyone wanting to fork over $2 to be amongst the first in the world to hear it.

Put away the coin – we’ll let you in on it for free: Ava Sydney Hewitt.

“We’ve finally decided on a name for Mia & Cruz’s baby sister,” read the message. “Ava Sydney Hewitt. We love being a little family of 5. Thanks, Lleyton.”

Ava was born on Saturday and is Lleyton and Bec’s third child.

How many people signed up to the premium text service – or how much the Hewitt’s stand to profit from the venture – is unknown.

Unless the profits go to charity, the idea screams bogan to us…but is it that different to selling your baby news to celebrity mags like OK Magazine or Hello?

What do you think? Trashy or a sign of the times?