Alcohol Architecture, pop-up bar, breathable booze, inhaling alcohol, alcohol, Bompas & Parr, London

A pop-up bar that recently opened in London has introduced the world to breathable booze! We kid you not.

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According to the Daily Mail, Londoners are now enjoying their favourite alcoholic beverages via their airwaves and eyeballs thanks to a creative culinary genius team known as Bompas & Parr.

The bar, which is called Alcohol Architecture, does its thing by continually filling the room with an alcoholic mist that’s one part spirit to three parts tonic – and if you think that it’s unlikely to have a noticeable effect, you’d be sorely mistaken.

“An hour is approximately the equivalent of one drink,” Sam Bompas, co-creator told Wired. “A strong one.”

Alcohol Architecture, pop-up bar, breathable booze, inhaling alcohol, alcohol,  Bompas & Parr, London

Before entering the mist, patrons are provided with a poncho – because mist equals frizzy hair and damp clothes – and are encouraged to breathe deeply. The way the alcohol enters the bloodstream is reportedly via the eyeballs, lungs and body’s mucas membranes. Apparently by breathing in alcohol it bypasses the liver and allows you to consume 40 per cent less booze while still enjoying the same effect. What’s more, it’s also said to be less fattening and the high humidity levels are thought to enhance flavour perception. Win and win!

With so much inhaling of alcoholic spirits you’d be quick to assume that the hangover associated would be horrendous, but according to Bompas, patrons are pulling up A-Okay the morning after. “Anecdotally, no one is getting a hangover… Maybe it’s a placebo effect, but I’ll take it.”

Alcohol Architecture will be open until early 2016, so you best start planning your European vacay if you want to catch it!

What do you think? Would you inhale alcohol?