LYZBF23G


From textured up-dos to daring fringes, ghd Hair Director, Alan White shares his take on the most wearable trends for 2013, straight from the international Spring/Summer runways.

Short and Chic

It’s become clear, shoulder length hair is here to stay. According to Alan, girls everywhere are taking the plunge and getting the chop.



“This season, we’re seeing lengths just below the shoulders with long, uneven layers,” says Alan. “Shoulder length hair is easy to play with and allows for lots of beautiful movement. For a natural, un-done look, use the ghd Gold Classic styler (RRP $269) to create a soft, relaxed wave.”



Shine and Polish

For this season, Alan reveals that shine is the new matte. Nothing looks more beautiful than polished, sophisticated locks, and no longer do girls have to traipse down to the salon to achieve it.

“Low maintenance is key throughout summer. Girls want to feel easy and relaxed and the ghd Smooth & Finish Serum (RRP $22) is definitely the go-to product of the season. It absorbs into hair for added volume and a beautiful ‘wet look’ finish.”



The Layered Bob


Tough to pull off, but full of French chic. Not only can a short layered bob freshen up an overdue cut for summer, for those feeling particularly brave, Alan suggests taking scissors to a fringe as well.

“The blunt cut, short-layered bob is very on trend. It’s loose and beautiful for summer, and a short fringe – a la Catherine McNeil or Karlie Kloss – gives it that sharp, edgy twist. The ghd Gold Mini styler (RRP $269) is great for styling those shorter layers and fringes.”



Textured Knots and Buns


This summer, the humble top knot has been given a makeover with simple, sophisticated texture. According to Alan, textured and voluminous buns are the way to go for those hot, humid days and balmy summer nights.


“It’s all about creating movement and volume before twisting your hair into a knot,” Alan explains. “To achieve this, prepare your hair with ghd Total Volume Foam (RRP $22), then blow dry in using the ghd Air (RRP $199). As you dry, use your fingers to create movement, and finish with ghd Final Fix Hairspray (RRP $20) for extra hold.”


What’s your favourite hair trend for 2013?