Ever wondered why models have such thick, lustrous hair? We have! A crazy new trend called Velaterapia, is a Brazilian procedure aiming to burn off split ends and helps the hair follicle to repair itself.

The open flame of a candle is usually the main tool used to burn off split ends, and actually lock-in moisture far better than a standard trim could achieve.

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How does it work?

The procedure can take anywhere between 1-3 hours depending on the thickness of your hair, and aims to carefully nourish the hair follicle.

The hairstylist simply uses a naked flame to carefully burn off any previous damage. Small sections of hair are twisted, then a lit candle targets those flyaways which are sticking out. Burning the hair opens up the follicle, and makes it easier to soak up all the nutrients for a deep conditioning treatment afterwards.

Velaterapia - Can Burning Hair Make It Healthier?

What are the benefits of velaterapia?

  • Reduces flyaways
  • Adds moisture to the hair follicle
  • Burns off split ends

Where can I get it done?

This hair trend is extremely popular in South America, and is only offered at a few select hair salons in Brazil. One particular Sao Paulo salon, Laces and Hair offers the procedure for approximately AU$160, and is much-loved by models such as Alessandra Ambrosio and Barbara Fialho.

Can I do it myself?

Leave it to the professionals in a safe and controlled environment. Hair is highly flammable, and it’s probably easier to get a trim than risk setting your hair on fire.

Images via Latin Times, Instagram