It’s that age-old denim debate, should you or should you not wash your jeans? Well, Levi Strauss CEO Chip Bergh has cleared that up for us. According to Bergh, you should never wash your jeans. Instead of washing your jeans, Bergh suggested, in an interview with Fortune magazine (below), to spot clean with a sponge or toothbrush and to air dry your denim.
By simply spot cleaning and refraining from throwing your jeans into the washing machine, they will last a lot longer.
What are your thoughts? Are you all for not washing your jeans or do you think it’s too unhygienic?