It’s not morbid, it’s sophisticated.

If you’ve been wearing black because it makes you look slimmer, you’ll be pleased to learn shaving down your silhouette isn’t the only benefit of donning an LBD.

UK company Buytshirtsonline conducted a study which found that wearing black makes you appear more attractive, confident, and intelligent.

One thousand study participants were shown images of people wearing similar outfits, but different in different shades. They then had to rank the people in the images in different categories, and the results were pretty clear: the people wearing black outfits topped all positive categories including confidence, intelligence, and attractiveness.

Black was followed by blue in the intelligence department, and by red when it came to confidence. Interestingly, the outfits most associated with attractiveness were black and white, the two least vibrant options. Now you know what to wear on your next date.

So why do we like black so much? First of all, it’s safe. You can’t mismatch black and black. Also, stains are pretty much invisible, so you don’t have to worry about eating on the go. Black is almost always appropriate and makes you look well put together. It is gender and occasion neutral, and always sophisticated.


This explains its link with confidence and attractiveness, but why do we think black makes us appear more intelligent? We might be tricked into thinking a person wearing black doesn’t waste time putting together an outfit in the morning, or maybe bright tones distract us, whereas black lets us focus on personality and thereby intelligence. Whatever it is, we all seem to agree, black is the way to go.

French women are known for their monochromatic black and white style and we always associate them with elegance and sophistication. Just imagine Coco Chanel in an electric purple dress, it just doesn’t work. Moreover, the number one rule of dressing is that you can never go wrong with a little black dress, and nothing beats a man in a well-tailored black suit.

If there’s anything we can learn from this study, it’s that we shouldn’t feel guilty about buying yet another black dress. Neiman Marcus hit the nail on the head when he said, “Women who wear black live colorful lives.” Spot on, Neiman.

Comment: Are you guilty of buying everything in black? Why do you think that is?