In today’s beauty news … Black Eyed Peas frontwoman Fergie is currently in Los Angeles shooting the ad campaign for her first yet-to-be named fragrance which will hit shelves in 2010.

She told JustJared.com, “I’m so excited to partner with Avon to develop my first-ever fragrance,” Fergie commented. “I’m always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women… [The fragrance] is fresh and alluring. The vibe for the scent is for the woman who wears it to feel confident and not be afraid to be noticed.”

Fergie is set to perform in support of Avon’s charitable efforts on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City.

So what do you think? Will this fragrance fly or flop? What should she name it? Free beauty products to the best answer by the end of the week!

Plus, which celebrity fragrance do you like the best?

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