A unique design

November 15, 2005

A unique design

A straightener that straightens and protects
Following extensive research by world leading Trichologist and product specialist Tony Maleedy Wet2Straight? is proved to be not only kind to hair, but to actively increase moisture content, compared to hair that has been left to dry naturally at room temperature.

Special grooves in the straightening plate direct the excess water away from the hair, and then safely released it as steam through special vents on the top of the straightener.

Just wash hair as normal and towel dry it. Take a section of hair, and then run the Wet2Straight? from root to tip in one smooth movement. A satisfying ssss of steam is released, showing that the hair is being dried and straightened.

This revolutionary new product completely eradicates the need to blow-dry then straighten, and as it styles at the same time as drying, leaving hair straighter for longer.

A unique coating
Wet2straight? is Australia?s number 1 selling wet hair straightener and now features Remington?s unique 3x protection coating ? ceramic to lock in moisture, Tourmaline ionic to reduce static and frizz and Teflon? to prevent sticking

What the experts think
Educator and director of the Biba Academy, Paul Divitaris trialled wet2straight. ?I was sceptical at first. I had never heard of a product like this. I used it on a student with very curly hair and was amazed. This straightener is very hot and when it comes into contact with the hair, it hisses and steams! But the results were fantastic. This is definitely a straightener that we will use in my academies and salons.?

“Fantastic isn’t a word that easily comes to my lips when talking about heated styling products, but the Wet2straight? is actually good for the hair because it seals in moisture,” Tony Maleedy, World Leading Trichologist commenting on the Wet2straight? .

Member of the British Hairdressing Hall of Fame, Stephen Goldsworthy relies on Wet2straight? as part of his styling regime.

For more information log on to www.wet2straight.com.au

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