When Brisbane lawyer Adriana Woolf, 35, discovered she had an autoimmune condition and needed to limit the amount of toxins and chemicals she used on her skin, due to the increased risk to her organs, her entrepreneurial instincts kicked in.
A huge make-up lover, Adriana (pictured) set to work researching make-up ranges on the market and, unable to find a complete range that was low-toxin and chemical-free, she decided to make her own. She launched her natural mineral makeup and cosmetics company, Bare Blossom, in March 2013 after recognising a gap in the market for pregnancy-safe and vegan cosmetics like hers.
“Apart from having an endless array of make-up on hand, the best thing about running Bare Blossom is knowing that I am giving people a healthier alternative to what is on the market,” Adriana says.
“My mission has become educating the world about toxins in make-up and cosmetics and providing an alternative. I get extreme joy when Bare Blossom receives an email thanking us for providing a quality, toxin-free make-up line suitable for everyone from pregnant women to those with sensitive skin and autoimmune diseases. They are so happy that they can use make-up again.”
Now, with Bare Blossom ambassador, Miss World Queensland and model/presenter and producer Hailey Wilson (pictured) at the helm, Bare Blossom is a triumph of hard work and passion.
With degrees in both psychology and law, Adriana works as a lawyer alongside her husband Shawn at their Brisbane law firm. Somehow, the busy businesswoman also finds time to run Bare Blossom, a small, family-run business, which is seeing healthy sales in its first year of trade.
With repeat customers from as far away as New Zealand and the UK, Adriana is dreaming big, with expansion plans in place for national and international stockists. After being diagnosed with secondary Raynaud’s – which is why she must wear gloves – and a connective tissue disorder, Adriana’s new business venture made her more aware of her health. “It has made me more aware the importance of looking after yourself and your body. I think it’s important that this translates into all aspects of our life, including cosmetics and make-up,” she says.
“With an autoimmune illness, you have to deal with episodes (called flares) of being well and not being well – basically your body attacks you from the inside out.
“The hardest thing about this is constantly having to pay attention to your body and notice the early warning signs. If you don’t you end up having a flare that lasts for months at a time, which is exhausting.
“I find that extended periods of stress, not exercising and eating the “wrong” foods (specifically gluten and casein) will set my autoimmune system into overdrive. The main symptoms which I personally experience are joint pain, pins and needles and numbness in my hands and feet, as well as swelling of my fingers and feet. I also get psoriasis on my elbows, which I cover up with Bare Blossom!
“I think having a background in psychology has given me the understanding of the mental and emotional effects of not making time for your health and wellness.”
And in case you’re wondering what Adriana’s favourite Bare Blossom products are, she says she can’t live without the Mineral Foundation Powder, which has SPF15 and is gluten-free and vegan; Mineral Mascara, which has a rich colour and is long-lasting; and Mineral Lipstick, which gives lips a luscious feeling and glides on smoothly.
Bare Blossom beauty products do not contain any animal products or derivatives and common cosmetic nasties such as: bismuth oxychloride, ferric ferrocyanide, harsh chemicals, parabens, talc and more.
Visit www.bareblossom.com.au for more information and to order online.