Catwalk hair report!

February 18, 2010

Hair stylist Odile Gilbert from Aveda runs us through hot hair trends at the Rodarte Fall/Winter 2010 Show for New York Fashion Week.

NY—Aveda lead stylist Odile Gilbert created glossy, childlike hair adorned with handmade flower pins at the Rodarte Fall/Winter 2010 Fashion Week show in New York.

“The Rodarte hair look for this season is sleek and shiny—at once free-flowing yet controlled,” she says. “I was inspired by the idea of a modern, young girl who is strong and capable yet sweet and innocent. The look is young and dreamlike, with handmade metal flowers that make a statement.”


1. Prep damp hair with Aveda Smooth Infusion™ Glossing Straightener for shine and sleekness, and blow-dry smooth with a flat brush.

2. Create a clean left side part. Straighten hair layer by layer using a flat iron.

3. Create anchors for the flower pins by forming three small braids along the scalp: one along the left side of the occipital ridge, one across the center of the head, and one vertically along the left side part. Spray with Aveda Control Force™ Hair Spray for maximum hold.

4. Brush hair over the braids, keeping the left side part clean and strong. Spray each layer of hair with Aveda Control Force™ Hair Spray and blow-dry for intense hold and shine. Hair should be sleek and close to the head.

5. Use small bobby pins to secure hair in a clean line from one side of the occipital ridge to the other, just above the nape of the neck. Let the ends of hair fall loosely in back and over both shoulders.

6. Secure a selection of metal flower ornaments into the hair horizontally across the head, using the covered braids as anchors. Finish the look with Aveda Control Force™ Hair Spray.


Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?

“Kate, Laura, and I wanted to create a hair look with a dreamy, almost childlike feeling. From the front, the hair looks like it is left down, but in back, it is controlled, adorned with metal flowers that look like barrettes. There’s also a Mexican influence on the look, since the Rodarte collection this season is inspired by bordertowns. We wanted to reflect this inspiration with the vintage flower ornaments and shiny, side-parted hair.”

Q: How could a woman achieve this look on her own?

“This look is pretty and playful, especially for daytime. Prep damp hair with Aveda Smooth Infusion™ Glossing Straightener for sleekness and shine, blow dry smooth, and straighten with a flat iron. Pull hair tightly back and secure with bobby pins in a clean line—from one side of the occipital ridge to the other. Spray liberally with Aveda Control Force™ Hair Spray for all-day strong hold. Bring loose hair over both shoulders and finish the look by adding vintage hair ornaments.”

Kate Mulleavy of Rodarte says their collection explores the idea of sleepwalking. The idea of a dream state, or an in-between state, inspired us. The show was also a “green” show with much attention paid to the environmental impact.

Check out the images below!

For New York Fashion Week make-up tips click here

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