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Celebrity Fashion Profile

Celebrity Fashion Profile

Name: Chloe PodgornikAge: 32

Fashion Business: Mybag

When did you start your Fashion Business?
October 2002

What was your inspiration to start the business?
I noticed a trend towards photographic prints and thought it was a great idea for personalised bags. I made a bag for myself with a photo of my son Hugo on it, and every time I had it with me people asked where they could get one. I then made some for family and friends and the business grew from there.

Best lessons learnt so far:
Keep focused on your business plan. Build relationships with customers and suppliers. Don?t try to do everything when you start.

Advice to others who want to start own Fashion Business?
Find a gap in the market, then make sure there is a market for that gap.

Favourite Fashion Designers?
I like to wear vintage pieces with current fashion and am not locked into any particular designer. I mix different textures and fabrics always with a hint of colour. I do love Australian designers: Willow, and Sass and Bide.

Celebrity Clients?
Sarah O?Hare, Nicky Buckley, Patty Newton, Melissa Doyle, Effie, Wendy Harmer, Deborah Hutton.

5 Fashion Must haves this year?
Winter 2004
Small Mybag tote with an old family photo.
Knee or thigh boots.
High waisted slim leg pants.
Fake fur shawl.
An accessory with sparkle.

Summer 2004
Short fitted mini skirt.
Vintage scarf warn as a belt.
White leather Mybag with black and white photos.
Printed cross over rap dress
Strapy sexy heals

My Personal Style?
I would say my personal style is eclectic.
Functional with character is important to me similar to Mybag which is the perfect size tote bag and each one an individual piece. I always buy good quality products and this is reflected in Mybag as I use high quality materials which look better and last longer. I think the two key words that sum up my personal style are eclectic and functional.

One lucky SheSaid reader will WIN their own personalised Mybag worth $255! All you have to do is answer this simple question:
Who would you put on your bag and why?
Email your details to

For more details on My Bag, visit

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