For the best results you have to apply foundation to a well-prepared skin. Cleanse your face and apply moisturiser and allow the skin to absorb it before making up. Make-up artist Ina says, “Make sure your moisturiser is rich enough and covers any dry patches because the foundation will make the dry patches look worse.” Ina also stressed that if your skin is really dehydrated and dry you should concentrate on improving that rather than covering it up.
Now for a completely natural look, use your foundation sparingly on the areas of the face that require coverage. Apply with a small brush to spots such as dark circles under the eye, corners of the nose and any blemishes you may have and then blend.
I think the best way to blend in foundation is to do it with your fingertips. All you do is gently press and pat until the concealer/foundation is rubbed in. Don’t use a sweeping action because this will just wipe the product away.
Now if you are going out on a really big night and you want to apply a full coverage, apply first your foundation with a dry sponge, pressing and blending as you go from the centre of the face to the outer edges. Please don’t forget to blend the makeup down into the throat area to avoid the dreaded tide mark around the jawline.