We all remember the trademark blue eye shadow of the 80s, but this makeup generation should be known for its love of green – environmentally friendly beauty products, that is. And these green products continue to grow in popularity with even the most sceptical of product junkies. With the entire cosmetic industry jumping aboard the ‘eco-friendly’ and or ‘natural’ train, it can be hard to tell the difference between products that are genuine and those that are just wolves dressed in green clothing.
So the experts at beautyheaven.com.au scoured the beauty terrain and found some great eco-friendly brands that will keep beauty lovers (and the environment) very happy in honour of World Environment Day today:
EcoTools: Not only is EcoTools set on ensuring women use quality brushes and body products, they’re all about taking care of the environment, too. The brush bristles are synthetic and cruelty-free, while the handles are made from bamboo – a renewable resource that can grow up to three feet per day. Plus, the packaging is reusable and the pouches are printed with plant-based ink.
Burt’s Bees: The Burt’s Bees products are known for being 100 percent natural, but they’re actually environmentally friendly, too. The products are packaged in recycled materials and are recyclable. The brand is also committed to sending zero waste to landfills – so much so that each month, its employees volunteer to check over 400 recycling and composting bins to ensure that everything is sorted properly.
Natures Organics: Natures Organics has a philosophy of creating environmentally responsible products. The products are also competitively priced, to incentivise people to protect the planet by using more eco-sensitive products that are just as good and don’t cost the world. Many of the ingredients used in the Natures Organics products are obtained from renewable, sustainable sources and the brand is committed to producing products that utilise recycled materials as often as possible.
The Body Shop: The Body Shop is all about protecting the planet, defending human rights, supporting community trade and taking a strong stance against animal testing. It also has a strong focus on using environmentally sustainable resources wherever possible – like using LED lighting in their stores to be more energy efficient, or using palm oil in the products that has been certified sustainable.
AVEDA: AVEDA’s mission is to care for the world and give back to society. The brand is committed to developing products that are responsibly sourced, manufactured, used and then recycled. The packaging of the products can be continuously cycled and they’re actually manufactures with 100 percent certified wind power.
Stacey has 10 years experience in both print and digital media. Her many roles in the Australian media industry include being a freelance web editor for several women’s lifestyle magazines, editor and social media manager for leading fashion and beauty website, 2threads.com and deputy chief sub editor of madison magazine. She has also worked on The Sydney Morning Herald, The Sun-Herald and the Canberra Times.