The Style Channel is releasing a new reality television show covering the lives of five well-known Australian fashion bloggers. If these five successful women’s Instagram stars are anything to go by, the program will be a hit, starring Sara Donaldson of Harper & Harley, Kate Waterhouse of KateWaterhouse.com, Amanda Shadforth from Oracle Fox, Margaret Zhang from Shine by Three, and Zanita Whittington from Zanita.
The network is commissioning it as a document style series called Fashion Bloggers, to be released later this year showcasing “the fast-paced lives of Australia’s top independent bloggers of fashion, beauty and lifestyle.” These online celebrities will be filmed consistently as they post and upload on social media.
One star of the show, 25-year-old Sara Donaldson is not a stranger to the fashion world, after resigning from a career in marketing Donaldson began a full time blog, now with 109, 000 followers, who grow daily.
“The business background I’ve had has really helped. You’re running your own business and dealing with accounting and ad space,” she said.
Although difficult, the life of a fashion blogger can be a lot of fun, the television show will highlight numerous events such as New York Fashion Week, which in recent years has had a massive increase of non-industry professionals not only attending but as ambassadors, or even front row occupants.
Filming will begin next month to keep each episode as current as possible to match the digital lives of each blogger. Co-Executive Producer Philippa Whitfield Pomeranz spoke to The Daily Telegraph about the five stars. ‘They have grown exponentially; its crazy” she said.
I know I am very much looking forward to taking a look at what goes on behind the scenes of what seems to be a life filled with adventure, travel and style.