Ray-Ban has released a Special Edition Indigenous Wayfarer in collaboration with the OneSight Foundation, as part of an initiative to improve the eye health of those in remote Australian communities.
The initiative specifically targets Indigenous Australians for whom blindness is six times more likely than other Australians.
The sunglasses feature the artwork of an upcoming Indigenous artist, Saretta Fielding, whose design was selected from a number of artists who submitted their designs as part of a competition held by Luxottica.
SHESAID attended the launch at the Australian Museum, where the Special Edition Wayfarers will be displayed as part of the Indigenous collection. The launch coincided with World Sight Day – the international event dedicated to raising awareness of avoidable blindness and vision loss.
It featured the entertainment of former Australian Idol winner, Casey Donovan, and was attended by an intimate crowd including the famous face of the new Wayfarers, supermodel, Samantha Harris.
The sunglasses will be available at OPSM stores from late October, with $50 from each sale to be donated to OneSight.
Casey Donovan (Left); Samantha Harris (Right)
Saretta Fielding – artist