Ginger + Smart ‘Dualism’ Collection SS14

July 27, 2014
ginger and smart, fashion, australian fashion, spring summer, new season

Genevieve and Alexandra were drawn to double exposure photography that captures multilayered images. They explored the beauty of contrasting elements and drew strong parallels to the woman of contrasts they are inspired by. Fluidity combined with structure and movement imbue silhouettes with strength and purpose. Long silhouettes and extended body-con shapes with fluid hems move with substance.

Prints are multi-layered and multi-dimensional such as the Rosy Rapture print that is layered with the strength of parallel lines within the flowers, evoking a shadowy double vision. In Precious Venom we see multiple exposures of rich, jade snake-skin morph into an aqueous waterscape, and the reptilian motif is cut out to create negative space and textured simplicity. The quartz print sees images of jagged rose-gold and black marble appear transversely on supple silks.

We see this double vision explored further in texture; the Delicate Predator French lace at closer inspection is a crocodile skin texture; Swiss mountaineering fabric is cut effortlessly into chic evening dresses, merging strength and femininity; linear French lace is poppy-red and layered with ease and transparency to create a new dimension… and then worn with sporty white flats. The Resolution white suiting features the whisper of a camouflage Jacquard while the giraffe-like Broken Beauty oversized metallic-cotton Jacquard is overlayed with fine mesh and frayed edges.

Accessories reflect the duality expressed in the RTW line and feature layers of texture in tones of rich blues, neutrals and white, trimmed with rose gold on ankles and heels. The covetable bags feature rich, navy croc and neutral reptilian textures in angular shapes that compliment the lines of collection. Dualism SS 14 is completed with rose-gold ear and neck cuffs and graphic sunglasses in complementing shades of rose pink, poppy red, navy and nude with luxe leather trim Dualism SS14 has a clear message: the Ginger & Smart woman is multilayered and spirited.

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