How To Make Your Cheap Wine Taste Really Expensive In 30 Seconds

October 21, 2016

Mind. Blown.

If you’re anything like most of us, your idea of a ‘nice’ bottle of wine is probably something you picked up for around $10.

Expensive wine is spesh and all, but who can afford to splash over $50 on a bottle of something you’ll probably finish in a couple of hours over dinner?

Well, now you needn’t worry about that, because a genius hack from the mind of chef and Modernist Cuisine: The Art and Science of Cooking author, Nathan Myhrvold, means you can enjoy the taste of exxy wine without actually paying any extra for it.

Myhrvold suggests pouring your budget bottle of vino into a blender and whizzing it around for 30 seconds. The result? A more aerated drop, which in turn means more complex flavors. This is because the blending action agitates the wine, causing it to react to the air more quickly, performing a similar job to traditional decanting, but much faster.

“If you do this with a wine expert in the room — it’s as if you committed some deeply unnatural act,” Myhrvold says, though he argues it’s worth it to see “the looks on people’s faces”.

But even if you don’t own a blender you may still be able to convince your fancy dinner party guests they’re drinking top-notch booze. According to a study in the Journal of Marketing Research, preconceptions that a bottle of wine cost a lot can actually alter the chemistry in the brain, so the drinker will enjoy it more. In other words, a white lie about the grade of wine you’re serving may lead your guests to exclaim they’re experiencing wine-drinking nirvana.

And a little white lie never hurt anyone, right?

Images via giphy.com and youtube.com.

Comment: Do you think the cost of a bottle of wine really matters in terms of how good it tastes?



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