Hydration matters for wrinkle free skin

February 14, 2006

Hydration matters for wrinkle free skin

Discover NEW Perpetual Moisture 24 from Elizabeth Arden and help prevent the onset of fine lines and wrinkles.

The skin, like any other organ in the body consists mainly of water. When we are young, the water content in our skin is high but over time, we lose water through exposure to the elements, sunlight, stress and other factors. As a result, wrinkles begin to appear.

Tony Vargas, Director, Research & Development, Skincare, at Elizabeth Arden says the classic moisturiser works on the surface to hold moisture in the skin, but optimum hydration is more complex. Research shows that skin needs an ideal balance of moisture, not only at its surface but also within its deeper epidermal layers. ?The dry, dull, flaky skin you see on the surface is the visible result of hydration imbalances within the skin. That?s why Perpetual Moisture 24 takes a multi-dimensional approach to hydration,? Tony Vargas adds.

So how do you keep skin hydrated and help prevent the onset of fine lines and wrinkles? The answer is simple – drink at least 8 glasses of water a day and use a hydrating moisturiser like NEW Perpetual Moisture 24 from Elizabeth Arden.

This next-generation moisturiser contains AQUAXYL(tm) to help bind water within the skin’s layers and pre-empt moisture loss, whilst Advance Filagrinol Complex helps maintain hydration 24 hours a day, every day. Perpetual Moisture 24 also contains a blend of powerful botanical extracts and advanced moisture boosters that reverse dryness and keep skin in a state of constant moisture equilibrium.

NEW Perpetual Moisture 24 is available in a cream for dry skin 50ml/$78, a lotion for normal skin 50ml/$78 and an eye cream for all skin types 15ml/$60 from 12 February 2006 at MYER, David Jones and selected pharmacies nationally. Visit your nearest Elizabeth Arden counter and help prevent today’s dehydration line becoming tomorrow’s wrinkle.

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