As one of Australia’s most coveted boutique labels, OnceWas, embodies everything a modern woman could want: Style, sophistication, and most of all, a versatile wardrobe.
SHESAID had the wonderful opportunity to chat with OnceWas Creative Director, Belinda Glynn about her beginnings in the fashion industry, must-have pieces for winter, and some wise words for up-and-coming designers.
How did you first get started in the fashion business?
Having always wanted to work in fashion from a young age, I first started at a local fashion house and practically offered my services for free. I was happy just to get the experience and begin to understand how the industry works. I started from the bottom up and really worked hard to develop a thorough understanding of the industry.
Having developed ranges for the likes of Sportsgirl, Husk, Witchery and Country Road, I really began to come into my own in the design process and now as the Head Designer of OnceWas am able to produce collections I love and would wear everyday.
What are some of your must-have pieces for the autumn/winter season?
I’ve been living in my stretch leather leggings which are an essential winter staple, extremely comfortable to wear back with a pair of kicks or easily dressed up with a pair of heels. My reversible circular knits, both sleeveless and long sleeve are perfect layering pieces to see me though from autumn into the colder months.
How do you get inspired while designing new items?
I take a lot of inspiration from the everyday women in my life. I listen to what they need and want in terms of aesthetic and wearability. This underpins my design process along with inspiration from art, fabrics and textures. Once I start designing a collection it tends to take on a life of its own.
What are some of the best selling items from OnceWas?
Our Aster leather knit jacket, reversible knits, leather panel silk pants & Cruise leather trim silk shirts have been flying out this season.
What advice do you have for young designers just starting out?
I’m not big on handing out advice as I think quite often the best way to learn and grow is from your own mistakes and forging your own path.
One thing I wish I had known when I first started out is that nobody has all the answers, even if they sound like they do. What works for one person may not necessary work for you, so don’t be afraid to take risks and don’t be disheartened by adversity.
Spill! What’s coming up in 2015… Anything exciting in the works?
We are really excited to be launching our winter collection, Intrepid, which influencer Zanita Whittingon is the face of. This is something we have worked hard on over the last six months so it is nice to see it come into fruition. Keep watch on our social platforms for collaborations with more Melbourne bloggers and influencers in the coming months.