Is your role in demand? (contd)

July 22, 2003

Call Centres

Candidates with either call centre experience or experience in a certain industry sector are most in demand. Overall, the services supplied by the call centre sector are now better recognised by corporate Australia elevating the status of contact centre professionals.Hays advise candidates that the minimum requirements expected by most clients include Windows ability, a typing speed of at least 25wpm, strong customer service ethic, customer service experience, working to and meeting targets.

Be prepared in job interviews to draw on your time working in the industry to provide specific examples of how you handled various work-based situations.

Sales & Marketing

The roles of sales representative, roles under the account management banner and territory management have been the most in demand. Sales candidates should maintain an edge with constant care and attention paid to their skills, education and training.

Marketing roles across the board have been in short supply and candidates are advised to stay in their respective industries. Those with direct marketing experience are most in demand and Hays predicts

continued strength in this area. Demand for marketing communication professionals has been “reasonable”. The best areas for marketing candidates are IT&T due to the roll out of 3G product, financial services and the Fast Moving Consumer Goods sector.


After a year or so of gloomy, employers are now painting a brighter picture with a return to the use of contractors leading the way. Hays says that companies are taking a “risk evasive” approach to recruitment. This means IT professionals are being taken on for the lifecycle of a project where there is a guarantee of return on the investment or an expected loss if the project doesn’t go ahead.

Roles in demand include those within infrastructure, networking and support.


Trends the banking sector include outsourcing back office processing functions and boosting business development and frontline sales staff – particularly in the retail arena. Growth areas of banking include mortgage lending, property, finance and commercial lending and wealth management and financial planning. Risk analysts and risk management roles are in high demand for Hays banking

clients. Areas that have contracted include investment and merchant banking and stockbroking.

All information based on the Hays Personnel Services Salary & Recruitment


Story by Kate Southam, editor of CareerOne. Go to more career related articles. Job hunting and workplace questions can

be directed to CareerOne by emailing:

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