The DHL Fashion Scholarship is open once again to all aspiring Australian fashion designers and labels that have been exporting their label for less than four years, and will be judged by an industry leading panel of fashion and logistics experts. Since winning the scholarship last year, design duo Rachelle Sinclair and Fay Ogunbadejo of KAHLO have gone from strength to strength, dressing celebrities such as Rachael Taylor and Azealia Banks and working on plans to launch into the US market.
“Winning the DHL Express Fashion Export Scholarship last year has been amazing for the growth of our business. It’s really helped us understand the process of international shipping, how to be strategic in our approach to sending collections overseas, as well as how to build cost efficiencies into our business model through shipping solutions. We would urge any designer with dreams of expanding their brand internationally to enter the DHL Scholarship.”
The scholarship will be judged by DHL Express, along with Elle Turner, IMG Fashion, Australian designer Alice McCall, and Prue Lewington, Sunday Telegraph fashion editor. Previous winners include We Are Handsome and Bec & Bridge, who have each successfully utilised the prize to help catapult their business overseas.
For the first time, in addition to the $10,000 worth of international freight and DHL Express mentorship to supercharge their export strategy, the 2014 winning designer will receive mentoring from IMG Fashion in the US. Following on from the launch of DHL Exported competition earlier this year, the winner will also have an opportunity to attend Mercedes-Benz Fashion Week in New York and while they are there, meet with an international buyer.
Application for the scholarship will open from June 16 to July 18. To enter the 2014 DHL Express Fashion Scholarship, visit dhl.com/fashionscholarship